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Ron Rainey

Center Director

Ron Rainey

Dr. Rainey’s extension program areas focus on risk management and business planning of horticultural firms with emphasis on marketing. In addition to directing SRMEC, Dr. Rainey is project director for Arkansas MarketMaker project and is active with MarketMaker’s national leadership team serving on its national board of directors. MarketMaker is an online marketing resource linking all the players of the food systems from producers to consumers. Dr. Rainey spends significant time enhancing Arkansas direct marketing systems through work with MarketMaker and resources to develop farmers’ markets and other marketing opportunities for Arkansas farmers. He also provides leadership in rural entrepreneurship serving as Program Director of the Center for Agriculture and Rural Sustainability for the University of Arkansas.
(501) 671-2175


Erica Fields

Grants/Financial Manager

Erica Barnes Fields

Fields’ earned her MBA from Alabama A&M University. Her experience with University of Arkansas Cooperative Extension Service spans over 8 years. Before serving as the Center’s Financial Manager, Fields’ was the Program Coordinator for Arkansas’ 4-H Afterschool Program. As the Center’s Grants/Financial Manager, she is responsible for administering grants and other financial aspects for the Center.
(501) 671-2146



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Program Coordinator

Celise Weems

Weems is an experienced agricultural professional driven to help farmers and ranchers enhance their business operations. She promotes the Center's resources and stakeholder engagement activities across the region. She holds a Master of Economics from the University of Arkansas and an MBA from the University of Arkansas at Little Rock. 
(501) 671-2344